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铜鼓作为广西历史上的民族图腾,是区域形象和民族形象的象征。铜鼓视觉形象的身份归属价值为其身份式品牌塑造提供了天然优势,利用品牌概念和个体经历统一的品牌定位和个体人群的社会身份归属定位,实现品牌内涵和公众情感相融合,瞄准大众传播活动下的概念市场,打造以铜鼓品牌内涵为主流代表的新文化产业,为品牌赢得独特的竞争优势。
As the national totem in the history of Guangxi, the bronze drum is a symbol of the regional image and national image. Bronze drum visual identity as the value of attribution for its identity branding provides a natural advantage, the use of brand concepts and individual experience through a unified brand positioning and social status of individual groups attribution to achieve the integration of brand content and public feelings, aimed at mass communication activities Under the concept of the market, to create a connotation Tongguo brand as the mainstream of the new cultural industries, the brand won a unique competitive advantage.