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标识一直以来就作为人类的指引符号引导人们的生活,尤其是在读图时代到来的今天,标识正以各种形式“将世界带到家门口”。标识的特点是能够直观、概括、清晰、快捷、无语言障碍,甚至无文字障碍的传递信息。标识发展到今天已经呈现出标准化、个性化、多样化等多种趋势。标识设计包括三方面的内容,二维视觉元素(图形、文字等)的设计与编排、材料的选择与制作工艺,以及标识所处环境的经营,正是这三方面的因素促使了标识的个性化与多样化的发展趋势。
The logo has long been a guide to human life as a symbol of humankind, especially today in the era of graphic interpretation. It is in various forms “bringing the world to home”. The hallmark is characterized by the ability to convey information intuitively, broadly, clearly, quickly, without language barriers and without even text barriers. Today, the development of labels has shown a variety of trends including standardization, personalization and diversification. The design of the logo includes three aspects, the design and layout of the two-dimensional visual elements (graphics, text, etc.), the selection and production of materials and the operation of the environment in which the logo is located. It is these three factors that promote the identity of the logo And diversification of the development trend.