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日前,一份在网上流传甚广的《华东O2O项目死亡名单》(下称“死亡名单”)揭露了O2O创业风光背后“尸横遍野”的现状。但是存活下来的O2O创业项目做得可谓是风生水起,打车软件轮番在分众传媒上刊发“头条”、各种“购物节、狂欢节”着实让消费者娱乐了一把。我们回过头来再看看O2O的本真要义——O2O是基于互联网信息上的“虫洞”效应,对接终端消费者,延伸服务链,通过改善非理性溢价和对富余资源的再配置,
Recently, a list of the deaths of East China O2O Project circulating on the Internet (hereinafter referred to as “death list”) exposed the status quo behind the O2O entrepreneurship. However, the survival of the O2O venture can be done easily, hit the turn of the software in the Focus Media published “headlines”, all kinds of “Shopping Festival, Carnival” really make consumers a . We look back and see the true meaning of O2O - O2 is based on Internet information “wormhole” effect, docking end consumers, extending the service chain, by improving the irrational premium and re-allocation of surplus resources ,