上海外语教育出版社成立于1979年,发展至今已经有30年的历史。这30年正好是我国从计划经济向市场经济转轨的30年,是我国图书行业从单一经营模式到跨行业、多种经济成分参与的蓬勃发展的30年,是出版发行体制经历变革的30年。从上世纪90年代之前的蓄势待发,到新世纪进入快车道,外教社创造了一系列成功的经验。本文以异地发行机构为切入点,结合我国30年来发行机构的发展与演变,探究外教社网络销售成功的“秘诀”。 Shanghai Foreign Language Education Press was founded in 1979, the development has been 30 years of history. These 30 years happened to be the 30 years in which our country transformed from a planned economy to a market economy. It is a thriving 30 years for the book industry in our country, from a single business model to a cross-sectoral business with a variety of economic sectors participating in the reform. . From the days before the 1990s of the last century to the fast track to the new century, foreign teachers’ clubs have created a series of successful experiences. In this paper, the off-site issuing agencies as the starting point, combined with the development and evolution of China’s issuing agencies over the past 30 years to explore the network of foreign teachers to sell the “secret.”