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本文从企业战略发展过程中战略偏移的发生规律出发,说明企业战略转型的必然性。以企业生命周期理论对企业成长发展和战略转型的关系进行了分析,并对构成企业战略转型能力的四个方面即四个基本能力进行了介绍描述。认为企业战略转型的时机往往是由外部因素引起,实施战略转型往往是企业内生性的主动的行为,战略转型的成功更主要的取决于企业的内部因素。
This article starts from the occurrence of strategic shift in the process of enterprise strategy development, and illustrates the inevitability of strategic transformation of enterprises. Based on the theory of enterprise life cycle, this paper analyzes the relationship between growth and strategic transformation of enterprises, and describes and describes the four aspects that constitute the ability of strategic transformation of enterprises. The timing of strategic transformation of enterprises is often caused by external factors. The implementation of strategic transformation is often the endogenous initiative of enterprises. The success of strategic transformation mainly depends on the internal factors of enterprises.