危机公关是现代企业必修课,它几乎是大公司们不可避免遇到的难题,比如最近的强生。其实强生在上个世纪80年代因“泰莱诺尔”药物中毒事件的反应成为危机公关的经典案例,被写进教科书。然而在最近一场新的公关危机中,强生表现的却一反亲民诚恳的常态,高举科学依据大旗拒不认错。不禁让人好奇,是现代危机公关的处理方式变了还是那个善于处理危机公关的 Crisis PR is a compulsory course for modern enterprises. It is almost an unavoidable challenge for large companies, such as the recent Johnson & Johnson. In fact, Johnson & Johnson in the 1980s due to “Tyler Nuer ” drug poisoning reaction became a classic case of crisis public relations, was written into textbooks. However, in a recent crisis of public relations, Johnson and Johnson demonstrated the contrary and honest people’s normality and held high the banner of scientific basis to refuse to admit its mistake. Can not help but curiosity, is the way to deal with modern crisis PR has changed or is good at dealing with crisis PR