随着经济全球化和中国改革开放,以追求商品符号象征价值的消费主义悄然登陆中国,并有越演越烈之势。消费主义为了满足高消费,毫无节制地牺牲物质资源和自然资源,这与我国社会主义初级阶段的现实国情不符,也与和谐社会的构建背道而驰。因此,倡导消费伦理是构建和谐社会的应有之义。 With the economic globalization and China’s reform and opening up, quietly landed on China in the pursuit of the symbolic value of commodity symbolism, there is a tendency to intensify. In order to satisfy the high consumption, consumerism sacrifices material resources and natural resources without restraint, which is inconsistent with the actual national conditions of the initial stage of our socialism and runs counter to the construction of a harmonious society. Therefore, promoting consumer ethics is the proper meaning of building a harmonious society.