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进入2004年，国产手机在保持了连续5年的高速发展势头后首次集体遭遇市场大幅滑坡的困顿局面：行业整体库存手机4000万部，生产能力严重过剩，市场份额和毛利率下跌等。英国《金融时报》发表的一篇以“中国手机制造业升势受阻”为题的文章，把这一切归结为国际手机品牌学会了国产手机过去赖以成功的做法，利用“依靠对分销链的改善以及不断推出新设计的机型”等手段成功地进行了行业复盘。
Into 2004, domestic mobile phones for the first time in a row after 5 consecutive years of rapid development momentum suffered a serious social downturn in the market situation: the industry inventory of 40 million mobile phones, a serious excess capacity, market share and gross profit margin decline. An article published by the Financial Times titled “Obstacles to the Upsurge in China’s Handset Manufacturing Industry” attributed this to the fact that the international handset brands learned to rely on successful past domestic handsets and “ Improve and continue to introduce new models of design ”and other means of successful industrial replenishment.