据我国速递行业有关资料显示,我国速递市场已经形成多元化的产业竞争格局。中国邮政速递品牌建设现状品牌形象只有知名度而不具有美誉度。品牌形象的测评以“四度”为指标,即从知名度、美誉度、顾客满意度和顾客忠诚度来考察品牌形象的现状。根据国家统计局经济景气监 According to China’s courier industry data show that China’s courier market has become a diversified industrial competition. China Post Express brand building status of the brand image only reputation but not the reputation. The evaluation of the brand image is based on the index of “four degrees”, that is, the status quo of the brand image is investigated from the aspects of popularity, reputation, customer satisfaction and customer loyalty. According to the National Bureau of Economic Monitor economy