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自中国足球队实现了44年的世界杯梦想后,飞往韩国为首次参加世界杯的中国队呐喊助威成为众多球迷的愿望。善抓商机的双星集团认识到,世界杯不仅是足球队的“世界杯”,同时也是企业的“世界杯”,对于企业来说,世界杯是一个巨大的金矿。因而,该集团发挥体育运动产业的优势,紧紧抓住这个千载难逢的机会,抢搭快车,淘金世界杯。 这次韩日世界杯正是6年后北京奥运会的商战练兵机会,于是淘金世界杯成了2002年“双星”商战的重头戏。首先,该集团在中央电视台五频道推
Since the Chinese football team achieved its 44-year World Cup dream, flying to South Korea to cheer for the first Chinese team to participate in the World Cup has become a wish of many fans. Double Star Group, which is good at business opportunities, realized that the World Cup is not only the “World Cup” of the football team, but also the “World Cup” of enterprises. For enterprises, the World Cup is a huge gold mine. As a result, the group has taken advantage of the sports industry and firmly seized this golden opportunity to grab an express train and rush to the World Cup. The Korea-Japan World Cup is exactly the opportunity for the Beijing Olympic Games to conduct business warfare training six years later. So the Gold Rush World Cup became the highlight of the 2002 “Double Star” business war. First, the group pushed on CCTV five channels