2010年微博在中国出现,因为其传播快、粘度高、互动性强等特点受到了追捧,累计活跃注册账户数预计在2011年年中已突破1亿。随着推特、微博等新媒体的蓬勃发展,过去没有参与媒体专业运作的普通人越来越多地参与到“新闻”传播之中,这种全民参与收集、报道、分析和散布新闻信息的民间话语体系的崛起,颠覆了“舆论一律”的格局, Weibo appeared in China in 2010 due to its popularity, high viscosity and strong interaction. The cumulative number of active registered accounts is expected to exceed 100 million by mid-2011. With the booming development of new media such as Twitter and Weibo, more and more ordinary people who did not participate in the operation of the media in the past are increasingly involved in the dissemination of “news”, which involves the gathering, reporting, analysis and dissemination The rise of the civil discourse system of news and information has subverted the pattern of “all public opinions”