论文部分内容阅读
随着经济全球化和科学技术的迅猛发展,越来越多的企业开始认识到,单凭企业自身的力量很难在这激烈竞争的市场环境中求得生存和发展,战略联盟就成为了现代企业强化其竞争优势的重要手段。但是,据统计,已建立的战略联盟成功率只有五成左右,并且联盟的失败大多被归结为联盟内部各方缺乏诚信。诚信能降低交易双方的经营成本,为双方创造额外价值,使生产、交换的效率提高。当双方相互信任时,彼此可以交换保密的信息。诚信会使一家公司赢得合作伙伴的心,使它们愿
With the rapid development of economic globalization and science and technology, more and more companies are beginning to realize that it is difficult for a company to achieve its survival and development in this fiercely competitive market environment. Strategic alliances have become modern. The important means for companies to strengthen their competitive advantages. However, according to statistics, the success rate of established strategic alliances is only about 50%, and the failure of the alliance is mostly attributed to the lack of integrity of all parties within the alliance. Integrity can reduce the operating costs of both parties to the transaction, create additional value for both parties, and increase the efficiency of production and exchange. When the two parties trust each other, they can exchange confidential information with each other. Integrity will make a company win the hearts of partners and make them willing