电力营销在电力企业发展的过程中具有重要作用,它是企业实现可持续发挥的动力。在经济飞速发展,市场竞争日益激烈的形势下,电力公司内部必须要采取有效的销售方式以及合适的销售渠道,实现其业务量的提高。时代在发展,人们对于电力公司要求也在不断变化,做到与时俱进,建立新的电力营销理念与完整的销售体系,是非常必要的。首先将电力营销的新理念进行了简述,进而将其中存在的问题以及决定对策进行了研究和分析。 Electricity marketing plays an important role in the development of electric power enterprises. It is the driving force for enterprises to achieve sustainable development. Under the situation of rapid economic development and increasingly fierce market competition, power companies must adopt effective sales methods and appropriate sales channels to increase their business volume. As the times are developing, people’s requirements for the electric power companies are also changing constantly. It is necessary to keep pace with the times and establish a new power marketing idea and a complete sales system. First of all, the new concept of power marketing is briefly described, and then the existing problems and decision-making measures are studied and analyzed.