报纸要发挥良好的社会效益，必须正确把握舆论导向；同时，报业的激烈竞争又使报纸要重视内容的可读性。如可将二者成功结合，是许多报纸关注的焦点。当前，有些报纸陷入对经济利益的片面追求，只强调可读性而忽略舆论导向，版面上充斥猎奇和耸人听闻的内容，造成极坏的社会影? In order to exert good social benefits, newspapers must correctly grasp the guidance of public opinion; meanwhile, the fierce competition in the newspaper industry has made the newspapers attach importance to the readability of the content. If the two can be successfully combined, is the focus of many newspapers. At present, some newspapers fall into the one-sided pursuit of economic interests, emphasizing on the readability while ignoring the guidance of public opinion, and are flooded with curiosities and sensational contents on the pages, resulting in extremely bad social scenes.