许多企业家和厂商的实践表明:市场调查(包括国内的和国外的),不仅仅是一种营销手段,更是一种竞争武器。基于此,美国和日本的企业家和厂商,都很重视市场调查。当他们在做市场调查时,总是“不厌其烦、细而又细”。 在美国,商人们知道,全国每人每年平均吃多少个汉堡包、多少个热狗、多少个鸡蛋、多少公斤酸奶 The practice of many entrepreneurs and manufacturers shows that market research (both domestic and foreign) is not only a marketing tool, but also a competitive weapon. Based on this, entrepreneurs and manufacturers in the United States and Japan attach great importance to market research. When they are doing market research, they are always “bitter, fine and detailed.” In the U.S., business people know how many hamburgers, how many hot dogs, how many eggs, how many kilograms of yoghurt do they eat per person per year?