近年来,全国各地在群众文化建设中都十分重视地域特色,注重打造突出地域特色的群众文化品牌,取得了良好的成效。本文以辽宁省沈阳市法库县为例,以解剖小麻雀的方式以点带面,对打造特色群众文化品牌提出自己的思考,以期能对群众文化的建设与发展起到推动作用。 In recent years, all localities in the country have attached great importance to the regional characteristics in the mass cultural construction and have attached great importance to building mass cultural brands that highlight the regional characteristics and have achieved good results. Taking the law library of Faku County, Shenyang City, Liaoning Province as an example, this article dissects the sparrows with a point and a surface, and puts forward my own thinking on how to build a distinctive mass cultural brand so as to promote the construction and development of mass culture.