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在市场营销中,常常会看到这样一种现象:在同质或同一的市场上,不同的企业在以同样的价格推销相似的商品,然而有的企业门庭若市,购者如云,生意兴隆,而有的企业却门庭冷落。这说明在商品推销的过程中,商品、市场、渠道、价格并不是决定因素。 一、出其不意 所谓出其不意法,就是避开人们对某些俗套的逆反心理,抓住猎奇心理,通过制造悬念,促使人们急于知道答案,然后再用富于逻辑性或幽默性的语言,委婉地揭示其中的答案,使顾客在好奇心得到满足的同时不知不觉
In marketing, one often sees the phenomenon that different companies are selling similar products at the same price in a homogeneous or identical market. However, some companies are in the market and buyers are prosperous. Some companies are deserted. This shows that in the process of merchandising, commodities, markets, channels, and prices are not decisive factors. First, by surprise, the so-called surprise is to avoid people’s rebellious psychology of certain stereotypes, to grasp the psychology of hunting, to create suspense, to urge people to rush to know the answer, and then to reveal it euphemistically in a logical or humorous language. The answers to them make customers feel conscious while they are curious