经过广电总局的大力推动和各地有线运营商的多年努力,目前有线电视已开始步入“互动新时期”。对于一直实行“粗犷”式经营的广电行业来说,如何在以互动为特征的数字化时代运用“精确营销”的运营工具,通过用户细分、深度挖掘用户需求、最大限度提升用户价值,是现阶段迫切需要解决的一个问题。 After the vigorous promotion of the State Administration of Radio, Film and Television and the long-term efforts of cable operators all over the country, the cable television has now begun to enter the “new era of interaction.” For the radio and television industry that has been practicing “rugged” management, how to use “accurate marketing” operating tools in the digitized era characterized by interaction, and through the segmentation of users, to deeply tap the needs of users and maximize the users The value is an urgent issue to be solved at this stage.