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随着我国政府大力推进全民健身计划的实施,群众体育运动的重要性和现实意义日益凸显。媒体作为大众传播工具,在报道群众体育开展和政策宣传方面,具有十分重要的意义。本文选取了《西安晚报》2012年5,6,7三个月体育版的群众体育报道,运用内容分析法对报道进行了特点分析,并认为媒体可以从报道选题、报道角度和报道方式三个方面来完善群众体育报道。
As our government vigorously promote the implementation of the National Fitness Program, the importance and realistic significance of the mass sports have become increasingly prominent. As a mass media, the media is of great significance in reporting on mass sports and policy advocacy. This article selects sports reports of sports edition of “Xi’an Evening News” in May, June, May, July and July 2012, and analyzes the characteristics of the articles by using content analysis method. It also thinks that the media can select the topics from the topics, the reports and the third To improve the mass sports coverage.