“如果一个城市办会展,就相当于一架飞机在这座城市上空撒钞票。”美国经济学家的这一论述,形象道出会展正以其经济“发动机”、城市“助推器”的独特功能而成为世界经济的支柱产业。然而,因会展举办单位、客商、企业各个相关社会层面的出发点不同、视角相异,会展屡有撞击,引发诸多不和谐因素,不少会展最 “If a city runs an exhibition, it is equivalent to flying an airplane over the city.” This discourse by economists in the United States shows that conventions are based on the economic “engine” and the city’s “booster” Unique features and become the pillar industry in the world economy. However, due to the different starting points of exhibition organizers, merchants and enterprises at all relevant social levels, different perspectives and frequent exhibitions have caused many discordant factors, many of which are the most