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驰名商标因巨大的表彰功能在知识产权体系中具有特殊的地位,是商标法一项无形而重要的财产价值,本文从法律的角度分析“淡化”是影响驰名商标价值的主要法律因素,通过对“淡化”下的“通用”风险的分析,对驰名商标的健康性经营和知识产权一体化战略的做出了建议,以期达到维护驰名商标的价值之目的。
The well-known trademark has a special status in the intellectual property system due to its huge commendation function. It is an intangible and important property value of Trademark Law. From the perspective of law, this article analyzes the “weakness” as the main legal factor that affects the value of well- Through the analysis of “common ” risk under “Dilution ”, this article makes suggestions on the healthy operation of well-known trademarks and the strategy of intellectual property integration in order to achieve the purpose of maintaining the value of well-known trademarks.