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当代消费社会每天遭遇各种媒介以及各种媒介传播的各种信息,人们的交流变成了一种媒介与媒介的交流。在当今社会人们消费的对象并不局限在实在的物质,而是转向一种价值观念和抽象符号。这种价值观念和抽象符号已经融入人们生产、生活、思维之中,这一转化和融入的过程就是整个社会变迁和转型的过程。探究一种平衡的理性媒介管理机制已经成为媒介发展的重要课题。
The contemporary consumer society encounters every kind of media and all kinds of information disseminated by various media daily, and the exchange of people has become a medium and media exchange. The objects that people consume in today’s society are not confined to real things, but to a value and abstract notion. Such values and abstract symbols have been integrated into people’s production, life and thinking. The process of transformation and integration is the process of social change and transformation. To explore a balanced rational media management mechanism has become an important issue for media development.