吉林一汽的商品定位决定了我们的市场走向,在三四级市场品牌宣传及营销工作中,我们是基于以下几个方向进行具体执行的:一是质量至上。任何一个商品能生存下去,或者成为一个优秀的品牌,质量理应作为企业的生命;二是渠道为王。如果渠道无法下沉,用户接触不到产品,也就会降低对商品的关注度和认知。为此,我们在营销策略上开展了强网、扩网和亮网工程,提供用户方便选购商品、认知商 Jilin FAW product positioning determines the direction of our market, in the 34 market branding and marketing efforts, we are based on the following specific directions: First, quality comes first. Any one of the goods can survive, or become a good brand, the quality should be as the life of the enterprise; Second, the channel is king. If the channel can not sink, the user can not touch the product, it will reduce the awareness and awareness of the goods. To this end, we have launched a strong marketing strategy, network expansion and bright web project, providing users to facilitate the purchase of goods, cognitive business