文本从亚里士多德古典修辞学和传播学现代说服理论出发,将修辞学、传播学与翻译学相结合,揭示了翻译研究的一个全新视角,即:将翻译看作是译者通过译本说服读者的过程。有说服力的译本,才能被读者接受,受到普遍的欢迎和认可,并获得广泛的流传。同时,文章提出了影响翻译说服力的四个因素,译者因素、受众因素、译本因素和译境因素。翻译说服仅是一个全新的理论,有待于不断地发展和补充。 Based on Aristotle’s theory of modern persuasion of classical rhetoric and communication, the text combines rhetoric, communication and translation studies, revealing a brand new perspective of translation studies, that is, interpreting translation as a translator through translation Persuade readers of the process. Persuasive translation can be accepted by readers, is widely welcomed and recognized, and widely circulated. At the same time, the article puts forward four factors that affect translation persuasion, translator factor, audience factor, translator factor and translator factor. Translation persuasion is only a new theory to be continuously developed and supplemented.