科技的飞速发展刷新了人们对媒体的定义。在社交媒体、互联通迅技术发达的信息时代,报业如何寻找新的赢利模式,适应受众和广告主的变化?美国老牌报业集团甘乃特过去十年的发展路径,为我们提供了一个典型的分析样本。数字化生存与“版图”扩张甘乃特创办于1906年,1969年在纽约证券交易所挂牌上市。2000年,甘乃 The rapid development of science and technology has broken the definition of the media. In the information age where social media and Internet communication technologies are developed, how can the newspaper industry find new profit-making modes and adapt to the changes of audiences and advertisers? The development path of Gannett, a veteran newspaper group in the past ten years, has provided us with a Typical analysis sample. Digital Survival and Expansion Ganat was founded in 1906 and listed on the New York Stock Exchange in 1969. In 2000, Gan is