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随着社会经济的日益腾飞,人们的生活水平得到了一定的提高,对于食物的要求也变得愈发丰富和多元化。这给食品行业带来了商机也让一些唯利是图的不法商家有了可乘之机。广告宣传是让消费者了解食品安全知识非常有效的方式。定格动画有着独特的艺术语言,也将是非常有效的传播方式。本文结合笔者在定格动画上的创作经验来研究这种传播方式的优势性,旨在让大众关注食品安全这一问题,并挖掘定格动画这一影视语言潜在的社会价值。
With the social economy is taking off day by day, people’s living standards have been improved to a certain extent, and the requirements for food have become increasingly rich and diversified. This has brought business opportunities to the food industry and also allowed some unscrupulous businesses with mercenary benefits. Advertising is a very effective way for consumers to understand food safety knowledge. Stop motion animation has a unique artistic language, but also will be a very effective mode of transmission. In this paper, we combine the authors’ creative experience in stop motion animation to study the advantages of this mode of communication. The purpose of this article is to let the general public pay attention to the issue of food safety and tap the potential social value of stop motion animation.