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按照中央电视台“十二五”发展规划,我们提出到2015年要基本建成国际一流的电视媒体。在全球覆盖方面,中央台以CNN和BBC为参照坐标,开办26个公共频道。2011年1月1日开播的纪录片频道分中文版和国际版,成长非常好。今年该频道的广告征订达2亿多元,作为一个新开办的频道能够有这么好的成绩也说明得到了观众的认可和喜爱。中央电视台第一套在香港落地中央电视台第一套节目于2011年3月1日成功在香港落地,其中涉及电视节目版权的问题。在购买节目大陆版权后还必须购买香港的播映权,且广告播放要
According to CCTV “Twelfth Five-Year ” development plan, we propose to basically build a world-class television media by 2015. In terms of global coverage, CCTV sets up 26 public channels with reference to CNN and BBC. Documentary channel launched on January 1, 2011 is in very good growth in Chinese version and international version. This year’s subscription of the channel reached more than 200 million yuan, as a newly opened channel to have such a good result also shows that the audience’s recognition and love. CCTV’s First Set to Land in Hong Kong The first set of CCTV programs successfully landed in Hong Kong on March 1, 2011, which dealt with the issue of copyright of television programs. In the purchase of the program after the mainland copyright must also buy Hong Kong’s broadcasting rights, and advertising to play