图书经销商是出版社最重要的资源之一。但图书经销商构成复杂,有信誉好坏、规模大小、销售能力强弱等差异;图书经销商还具有不稳定性,这种不稳定性对出版社的经营效益、竞争实力和经营安全构成严重威胁。这就要求出版社细化营销工作,强化对图书经销商的管理,不断优化图书经销商 Book distributors are one of the most important sources for publishers. However, the book dealers constitute a complex, reputable, large and small, the ability to sell different strengths; book dealers also have instability, this instability of publishing houses operating efficiency, competitiveness and business safety constitute a serious Threats. This requires publishers to refine their marketing efforts, strengthen the management of book dealers, and constantly optimize the book dealer