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随着“互联网+”时代的到来以及新媒体的迅速发展,高校广告学专业的外延变得更为广阔。在新媒体时代到来的时代语境下,高校广告学教学与专业建设也应符合时代要求的新变革。因此,对于新媒体背景下广告学教学实践体系建构问题的研究,必须在深入了解我国当下对广告学教学研究现状的基础之上。本文将基于此,提出新时期广告学教学实践体系的建构设想。
With the advent of “Internet + ” era and the rapid development of new media, the extension of advertising major in colleges and universities has become more extensive. In the era of new media era, the teaching and professional construction of advertising in colleges and universities should also meet the new requirements of the times. Therefore, for the research on the construction of advertising teaching practice system under the background of new media, we must deeply understand the current status of advertising teaching research in our country. Based on this, this article proposed the construction of teaching system of advertising teaching in the new era.