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打广告不花钱甚至赚钱,除了例外服饰,目前国内企业能做到者少之又少。方所与例外的跨界混搭方所与例外是毛继鸿做的两个相对独立的商业品牌:前者主营图书,创立于2011年11月,先后在广州、成都、重庆等地的顶级商业中心开出体验店;后者做的是中式偏现代服装,创立于1996年,目前有100家左右实体店,宣称年销售额10亿元。两者结合起来,方所里面卖衣服,外面配图书,再混搭以咖啡、植物及其他20多个国外设计师品
Advertising without money or even make money, with the exception of clothing, domestic enterprises can do so few and far. Exceptions to the square and the exception of the cross-border mashup square with the exception of Mao Jihong do two relatively independent commercial brands: the former main book, founded in November 2011, one after another in Guangzhou, Chengdu, Chongqing and other places of the top commercial center open Out of experience stores; the latter is doing partial Chinese modern clothing, was founded in 1996, there are currently about 100 stores, claiming annual sales of 1 billion yuan. The two combine to sell clothes inside the square, outside with books, and then mix and match with coffee, plants and other more than 20 foreign designers