BPD的架构MPD——理念定位识别这里的理念可以是假想出来的,与产品没有任何直接和必然关系。例如万宝路、LEE、金利来、耐克、娃哈哈等品牌理念均属这一类。在生活中,有许多事物被人们赋予了独特内涵或情感,成为表达某种感情的载体。就如一支笔,我们可以赋予它友谊、名望、青春、才华等内涵,使消费者在购买它时产生相应的心理感受,成为做出购买决定的重要依据。再如红玫瑰代表爱情,黄玫瑰代表歉意,红豆 BPD Architecture MPD - Concept Location Recognition Ideas here can be hypothetical, with no direct or necessary relationship with the product. Such as Marlboro, LEE, Goldlion, Nike, Wahaha and other brand concepts belong to this category. In life, many things are given unique connotation or emotion by people and become the carrier of expressing some kind of feelings. Just as a pen, we can give it the friendship, fame, youth, talent and other connotations, so that consumers have the appropriate psychological experience when buying it, making an important basis for the purchase decision. Another example is the love of red roses, yellow roses apologize, red beans