消费者变得更难以捉摸,性别界限模糊,关注心理感受,安全感减少……上兵伐谋,攻心为上。《孙子兵法》已成为品牌营销战争的“心经”。从品牌、定位到差异化,从定价、促销到整合营销,销售的达成越来越依赖于对消费者心理的把握和迎合。近日,Euromonitor信息咨询公司推出了一份关于2016年全球消费趋势的研究报告,总结了本年度最为重要的十大消费趋势,对服装行业来 Consumers become more elusive, the gender boundaries are blurred, concerned about the psychological feelings, the sense of security is reduced. “Art of War” has become the brand marketing war “Heart Sutra”. From the brand, positioning to differentiate, from pricing, promotion to integrated marketing, sales reached more and more dependent on the consumer psychology to grasp and meet. Recently, Euromonitor Information Consulting Co., Ltd. released a study on global consumer trends in 2016, summarizing the ten most important consumer trends of the year,