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近几年,我国城市市场信息传播媒体密集发达,但是在我国农村市场,由于受农村居民文化素质、生活消费环境、媒体接触习惯等方面的制约,信息传播渠道还很狭窄。许多企业虽然看好农村市场,但真正涉足于农村市场的时候,又有相当多的企业感到市场难做。企业在开拓农村市场时,大都先经过广告轰炸,并不失时机地开展自己的产品营销宣传。然而,由于我国农村市场特有的特点,信息传播效果并不很明显。企业在开发农村市场时应结合自己产品特点,以最为农村消费者接受的供求形式和方法进行广告宣传,以期收到事半功倍的效果。
In recent years, the market communication media in our country is intensively developed. However, in our country’s rural market, due to the restriction of cultural qualities, living and consumption habits and media contact habits of rural residents, the channels of information dissemination are still narrow. Although many enterprises are optimistic about the rural market, but really involved in the rural market, there are a considerable number of companies feel difficult to do the market. Enterprises in the development of the rural market, most of them after the first bombing of advertising, and seize the opportunity to carry out their own product marketing. However, due to the peculiar characteristics of rural market in our country, the effect of information dissemination is not obvious. Enterprises in the development of rural markets should be based on their product characteristics, the most rural consumers to accept the supply and demand forms and methods of advertising, in order to receive more effective results.