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使用网络论坛中的二手数据,采用其他用户正向评价和企业录用作为衡量创新观点质量的标准,分析了网络环境中用户努力(贡献创新观点和评论其他用户创新观点)对创新观点质量的影响,以及在线互动和评论版块异质性的调节作用。结论表明,网络环境中用户努力有助于获得更多用户正向评价和增加企业录用可能性。对于创新观点得到其他用户正向评价来说,用户与用户之间的互动更为重要;而对于增加企业录用率来说,用户与企业之间的互动更为重要。
Using the second-hand data from online forums and using the positive evaluation of other users and business hiring as the standard to measure the quality of innovative ideas, this paper analyzes the influence of user’s effort (contributing innovative ideas and commenting on other user innovative ideas) to the quality of innovative ideas in network environment, As well as the heterogeneity of online interactions and comment sections. The conclusion shows that user’s efforts in the network environment can help to get more users to positively evaluate and increase the possibility of business recruitment. The interaction between user and user is more important for the positive evaluation of other users from the perspective of innovation, and the interaction between users and the enterprise is more important for increasing the rate of enterprise recruitment.