[案例评析]:这个案例说明,重新定义市场,确立新的标准,是进入细分市场最好的战略。当索芙特决定要进入洗发水市场时,当时的市场一片混战,洗发概念满天飞,市场已经被细分为去屑、滋润、护发、黑发等几个品类,市场挤满了各大实力强大的企业,洋兵团(宝洁、联合利华等)和土兵团(丝宝、拉芳、好迪、蒂花之秀等)都在全线出击。 [Case Study]: This case shows that redefining the market and establishing new standards are the best strategies to enter the market. When Softto decided to enter the shampoo market, when the market was a melee, shampoo concept flying, the market has been subdivided into several categories, such as dandruff, moisture, hair care, black hair, the market is packed with major Powerful enterprises, foreign Corps (Procter & Gamble, Unilever, etc.) and the Corps of the Earth (Silk Po, Lafon, good Di, pediatric show, etc.) are all attack.