不管作为移动媒体,植入广告还是被广告植入,游戏都在成为广告主眼中的新宠。秒针系统的CTO吴明辉在最近的各种技术会议上总是大受欢迎,而他最近接触最多的人就是移动应用开发商,其中很大一部分是社交游戏开发商,他觉得移动游戏将是广告主未来亲密的合作伙伴。吴明辉并不是无的放矢,作为国内第一家以目标受众为核心的数字广告效果评估公司的创始人,吴明辉的想法代表的是国内外知名广告主的态度——包括宝洁、可口可乐、欧莱雅、耐克、索尼、达能等众多知名广告主在线广告投放与监测大都由秒针系统打理。今年,他接触的大部分广告主都开始关注社交游 Whether as a mobile media, implanted advertising or advertising implanted, the game has become the new favorite in the eyes of advertisers. Second-hand CTO Wu Minghui has always been popular at various technology conferences recently, and most of his recent contacts are mobile application developers, a large part of which are social game developers who think mobile games will be advertisers The future of close partners. Wu Minghui is not without a target. As the founder of the first digital advertising effectiveness evaluation company focusing on the target audience in China, Wu Minghui’s idea represents the attitudes of famous advertisers at home and abroad - including Procter & Gamble, Coca-Cola, L’Oreal, Nike, Sony , Danone and many other well-known advertisers online advertising and monitoring mostly by the second hand care system. This year, most of the advertisers he touches are starting to focus on social travel