虽然网络时代的发展给电视节目这一传媒方式带来了较大的冲击。但是电视节目作为一种较为传统以及官方的传媒方式,在进行信息播报的时候较之网络媒体具有较大的公信力。除此之外,对于对网络使用不够熟练的人群来说,电视节目这一娱乐方式也具有更大的便捷性。因此在网络时代实现电视节目的发展还是很有必要的。但是在电视节目的发展过程中不应当仅仅把重点放在提供娱乐方面,而应当积极发挥自身的效应为社会作出相应的贡献。因此本文针对电视传媒方式中的公益活动的策划建议以及对未来发展情况的几点思考作出了如下简要的论述。 Although the development of the Internet era has brought a big impact on the media of television programs. However, as a more traditional and official media, the television program has more credibility than the online media when it broadcasts information. In addition, television programs are also more convenient for people who are less skilled at using the Internet. Therefore, in the Internet era to achieve the development of television programs is still very necessary. However, in the course of the development of television programs, we should not just focus on the provision of entertainment, but should make full use of our own effects to make corresponding contributions to the society. Therefore, this article is based on the TV media in the planning of public welfare activities and suggestions on the future development of the situation made the following brief discussion.