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去年,有关著名公司换标变脸的消息接连不断:2月18日可口可乐全球更换标识;3月25日全球第一快递服务商UPS沿用了40多年的“盾牌”标志正式变脸;3月底全球销量最大的冰淇淋公司和路雪更换标志,红色成为主色调;4月7日英国电信公司的新标志揭开面纱,曾经欢跃了十几年的“风笛手”标志走进了英国电信的历史;4月15日雪碧新标识在中国露脸,原有的“水纹”设计被新的“S”形状的气泡流设计所取代;4月28日联想更换标志,告别了使用了19年、含义为“传奇”的英文标志Legend,全面启用新的英文标志Lenovo。
Last year, the well-known company changed his face changing news continuously: February 18 Coca-Cola global replacement logo; March 25 the world’s first courier service provider UPS used more than 40 years of “shield” sign officially changed face; by the end of March the world The largest ice cream company and road snow replacement logo, the red became the main color; April 7 British Telecom’s new logo opened the veil, has been hailed for more than a decade “Bagpipes ” logo into the British Telecom’s History; April 15 Sprite new logo in China with a face, the original “water pattern ” design was replaced by the new “S ” shape of the bubble flow design replaced; April 28 Lenovo replace the logo, bid farewell to the use of For 19 years, the meaning of “Legend” of the English logo Legend, the full opening of the new English logo Lenovo.