传统的市场营销观念是为商业的实际运营服务的。然而,经过从工业经济时代到信息经济时代的变迁,一些新的想法产生了:传统的市场营销观念是否应该发展为适应今天和明天的市场营销策略、计算机、网络、无线通信和其他一些技术的来临提供了新的机遇,同时也带来了不连贯性。全球商业的来临对于全球品牌和商品、信息的理想局限程度提出了新的问题。在今天这个时代,我们可以观察到对于商品和服务的区别、消费者和销售者的区别、企业和其 The traditional concept of marketing services for the actual operation of the business. However, after the transition from the industrial economy era to the information economy era, some new ideas have arisen: whether traditional marketing concepts should evolve to adapt to today’s and tomorrow’s marketing strategies, computers, networks, wireless communications, and other technologies The advent of new opportunities, but also brought inconsistency. The advent of global commerce For global brands and commodities, the ideal limitations of information raise new questions. In this day and age, we can observe the difference between goods and services, the difference between consumers and sellers, the enterprises and their