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2015年,步步高不再跟风O2O,提出了O+O战略,即不同于由互联网企业发起的O2O只是线上交易线下配套,而是双轮驱动。10月11日至15日,连续5天,在由杜伊斯堡开往德国第四大城市科隆的列车上,每天早上都会出现10张中国的面孔——这是由步步高集团兼云猴网董事长王填亲自带队的10人采购团,他们的下一站是两年一届的全球最大的食品饮料贸易展览会——科隆食品展。
In 2015, BBKF no longer followed the trend of O2O and proposed the O + O strategy, which is different from the O2O launched by Internet companies. It is only an online transaction offline support, but a two-wheel drive. From October 11 to 15, for five consecutive days, 10 Chinese faces appear every morning on the train bound for Cologne, the fourth largest city in Germany, from Duisburg - a collaboration between BBK Group and Cloud Monkey Network Chairman Wang fill personally led the purchasing delegation of 10 people, their next stop is the biennale of the world’s largest food and beverage trade show - Cologne Food Fair.