或许有些人会认为有结构、有系统的创新是创新的大敌,但研究结果显示适量的结构或系统性的方法将极大改善“创新能量”。创新非线性,颠覆性创新需要一套流程、一套方法,但在这个流程方法中,又需要保持适当的弹性。让我们通过一个简化案例——如何设计出一只满足银发族需求的手机来解码系统性创新方法。阶段一:定义创新机会 Perhaps some people may think that structured, systematic innovation is the enemy of innovation, but the findings show that a moderate amount of structural or systematic approach will greatly improve “innovation energy.” Innovative non-linear, disruptive innovation requires a set of processes, a set of methods, but in this process approach, but also need to maintain the appropriate flexibility. Let’s pass a simplified case - how to design a cell phone that meets the needs of the eldest generation to decode a systematic approach to innovation. Stage one: Define innovation opportunities