成都城市形象和品牌是成都最可宝贵的无形资产,是成都城市竞争力和城市吸引力的关键,是成都这个城市的软实力的核心,对成都社会经济的发展起着极其关键的作用。但是,成都城市形象与品牌在“5·12”大地震中受到极大冲击,将深刻地影响到灾后的重建,甚至成都未来的发展。这种冲击 Chengdu’s city image and brand are the most valuable intangible assets in Chengdu. They are the key to Chengdu’s competitiveness and attractiveness of the city. It is the core of Chengdu’s soft power and plays an extremely crucial role in the social and economic development of Chengdu. However, the city image and brand in Chengdu were greatly affected by the “May 12” earthquake and will profoundly affect the reconstruction after the disaster and even the future development of Chengdu. This impact