我国体育传媒特点不同载体体育传媒的特点。首先,报纸是最早的大众媒介形态,其有容易保存和方便携带的特点,而且读者可以根据自己的喜好,自主选择阅读内容。随着网络时代的到来,报纸媒体也紧跟时代进步潮流,除了以原本的印刷方式出版外,大多数报纸积极进行数字化改革,使得受众能够通过电子设备进行报纸阅读。其次,广播媒体具有收听设备简单、易携带且现场感强等优势,尤其是对于流动性较大的司机和打工者来说,其能够携带简易设备,随时通过广播来获取体育 Characteristics of Sports Media in China with Different Characteristics of Sports Media. First of all, newspapers are the earliest forms of mass media. They are easily stored and portable, and readers can choose what they want based on their own preferences. With the advent of the Internet age, the newspaper media has followed the progress of the times. Apart from being published in the original printing mode, most newspapers actively carry out digitized reforms that allow the audience to read newspapers through electronic devices. Secondly, the broadcast media has the advantages of simple listening equipment, easy carrying and strong sense of the scene. Especially for the more mobile drivers and migrant workers, it can carry simple equipment and obtain sports by radio anytime