新媒体时代,媒介融合已成为传媒的发展趋势。媒介融合带来了传播观念的变革,改变了传统媒体新闻采集与制作的流程,并逐渐演变成一种独立运行、流程完整、操作规范的新闻生产模式。在新兴媒体的不断冲击下,报纸现今面临着发行量下滑、广告额下降、读者减少的困境,这一现状在近几年尤为突出。报纸迫切的需要找寻新的一条出路才能在多元化格局的媒介环境下得以生存。“推动传统媒体和新兴媒体融合发展,推动传 In the new media era, media convergence has become the development trend of the media. Media convergence has brought changes in the concept of communication, changed the traditional media news gathering and production process, and gradually evolved into a kind of independent operation, process integrity, standard operating mode of news production. Under the constant impact of emerging media, the newspaper is now facing a declining circulation, a decrease in advertising, and a decrease in readership. This situation has been especially prominent in recent years. The newspaper urgently needs to find a new way out to survive in a multi-dimensional media environment. ”To promote the integration of traditional media and emerging media development, promote communication