本文从自媒体的赢利模式、自媒体的成功路径、自媒体的营销方式等方面进行研究,探讨了自媒体作为信息共享的即时交互平台如何为企业所用及企业如何办好自媒等企业传媒人所关注的问题,分析了自媒体对受众、社会及传播效果方面的影响力给企业带来的效益。 This article from the media profit model, from the success of the media path, from the marketing of media and other aspects of research, discussed from the media as an information sharing platform for real-time interactive business information and how to do business and other media companies such as self-media The issues of concern have analyzed the benefits to businesses from the media’s influence on the audience, society and communication effects.