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世上如果有什么失败能使一个人的事业毁于一旦的话,可能要算塞里奥·齐曼了:1984年,可口可乐公司托付给他挽回与百事可乐公司竞争中颓势的重任,齐曼的策略是更换配方,命名为“新可乐”,并大张旗鼓地作了宣传。他的失误——一些人归之于太自负——是没有设法保住“老可乐”的市场。 结果,“新可乐”成为自“爱泽尔”牌汽车(注:历史上一种有名的滞销车)问世以来最引人注目的滞销货,以至79天后,“老可乐”就不得不重返柜台支撑危局——改名“古典可乐”。一年后,饱受攻讦的齐曼黯然神伤地离开了可口可乐公司。
If anything fails in the world to make a person’s business destroyed, may be considered Serio Zieman: In 1984, Coca-Cola Company entrusted with him to save the declining competition with PepsiCo company’s heavy responsibility, Zimmer’s strategy is Replacement of the formula, named “New Coke”, and made a big promotion. His mistakes - and some are overly conceited - have not managed to keep the Old Coke market. As a result, “New Coke” became the most notable drop in sales since the advent of “Aizel” cars, and 79 days later, Old Coke had to return Counter support the crisis - renamed the “classical Coke.” A year later, the attacked Ziman left the Coca-Cola company sadly.