本文认为文化产业管理的核心能力是创意管理能力,文化产业经营管理人才的规范说法为创意经理人。创意经理人的胜任力素质模型包括了专业胜任力和基础胜任力,具有双素质叠合特征。我国政府高校和企业对于创意经理人的培养承担着各自不同的重要责任。 This paper argues that the core competence of cultural industry management is the ability of creative management, and the normative of cultural industry management personnel is the creative manager. Competency model of creative managers includes the professional competence and basic competency, with a double-quality overlap characteristics. China’s government colleges and universities and enterprises have different and important responsibilities for the training of creative managers.