新型城镇化快速发展的大背景下,人们对于旅游的消费需求也日益增强,乡村旅游呈现了蓬勃发展的态势,成为新常态下旅游业和乡村经济发展新的增长点和重要推动力量。本文在对乡村旅游发展历程和特征探究的基础上,进一步分析了影响乡村旅游发展的动力机制,提出了针对乡村旅游发展的对策建议,以期促进乡村旅游的发展,带动乡村地区经济的良性运行。 With the rapid development of new-type urbanization, people’s consumption demand for tourism is also growing day by day. Rural tourism has shown a booming trend and has become a new growth point and an important driving force for tourism and rural economy in the new normal. Based on the exploration of the development and characteristics of rural tourism, this paper further analyzes the dynamic mechanism that affects the development of rural tourism and puts forward countermeasures and suggestions to the development of rural tourism in order to promote the development of rural tourism and promote the healthy operation of rural economy.