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类型化电台,在中国这块土地上算是舶来品。这几年伴随着移动收听时代在中国的崛起,凭借自身个性化,风格化的特点,迅速锁定了一批移动收听群体。重庆文艺广播FM103.5自2012年9月份从原来的故事广播全新转型成为文艺广播后全面引入类型化广播的概念,成为了重庆地区吃“类型化电台”螃蟹的第一台!但重庆的听众格局并不适合全盘接受,照搬美国类型化广播的模式和以“京沪”为代表的本土化类型电台的发展思路。面对诸多困惑,重庆文艺广播在将“类型化电台”本土化方面不断的探索,注重声音的使用,坚持人文关怀,形成文艺气质,让“类型化电台”在本土环境中渐渐发扬光大。
Type of radio, in this piece of land in China regarded as exotic. In recent years, with the rise of mobile listening era in China, with its own personalized, stylized features, quickly locked a group of mobile listeners. Chongqing literary broadcasting FM103.5 since September 2012 from the original story of a new type of broadcast into a radio broadcast after the introduction of the concept of type broadcasting, has become the Chongqing area to eat “type of radio ” crabs, but Chongqing Audience pattern is not suitable for the whole acceptance, copying the model of the U.S. typed broadcasting and the development of localized type radio represented by “Beijing-Shanghai”. Faced with many confusion, Chongqing literary radio in the “type of radio,” the localization of constant exploration, pay attention to the use of sound, adhere to the humanistic care, the formation of literary temperament, so that “type of radio ” in the local environment gradually Develop.