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我国体育赛事虽然逐渐步入了快速发展的轨道,但与此同时,一些问题也随之而来,其中与运动员、裁判员和政府官员相关的赛事信任问题尤为突出,这对体育竞赛市场的发展产生了许多负面影响。正是在这一背景下,采用文献资料法,借鉴信任与风险管理前沿理论,结合我国体育赛事所出现信任问题的实际情况,对体育赛事举办过程中可能引发信任问题的风险因素进行初步识别;采用因子分析模型对初步识别的体育赛事信任风险因素进行优化筛选;进而最终构建了包含3个层次,6个维度,36个子指标的体育赛事信任风险指标体系,以期为后续体育赛事信任风险的相关理论研究奠定良好的基础。
Although China’s sports events have gradually entered the fast track of development, at the same time, some problems have followed. Among them, the issues concerning the trust of events related to athletes, referees and government officials are particularly prominent, which is of great importance to the development of the sports competition market Produced many negative effects. It is in this background that using the method of literature and information, referring to the theory of trust and risk management, combining with the actual situation of trust in the sports events in our country, the risk factors that may lead to trust during the hosting of sports events are preliminarily identified. The factor analysis model was used to optimize and identify the risk factors of the sports events that were identified initially. Finally, a trust risk index system of sports events was constructed with three levels, 6 dimensions and 36 sub-indicators, in order to establish the correlation between the trust risks of the following sports events Theoretical research laid a good foundation.